Frankies

The System We Used to Scale a Cloud Kitchen Without Spending a Dirham on Rent

We helped rebuild their menu from scratch, tighter categories, better pricing strategy, improved naming, and upsell logic. It wasn’t about more items, it was about more orders per item.

Market Segmentation

We positioned Frankie’s for specific customer profiles on each platform. Families. Late night eaters. Lunch rush. Each segment had offers, descriptions, and images tailored for them, not generic food shots.

3. Platform Boosting & Visibility Tactics

We implemented strategic boosts on Talabat, Deliveroo, and Careem, leveraging timing, promos, reviews, and imagery to push Frankie’s up in the algorithm.

The result?

• ✅ High order volume across multiple platforms

• ✅ Ranked higher in search and category filters

• ✅ Daily order consistency with growing reorders

• ✅ Better margins from better segmentation and item pricing

• ✅ Brand that now competes with long-time players in the market

Frankie’s didn’t need a new kitchen. They needed a new strategy for the digital shelf.

We helped them show up, stand out, and scale inside the delivery apps that matter.